Friday, March 21, 2008 

How To Improve Conversion Rates On E-commerce Sites

As competition increases in the online market space, more companies vie for Top 10 placement on the search engines, driving up costs per click. In such an environment it is imperative for companies bidding on top positions to convert as many visitor clicks into customers as possible. This article discusses a few measures all companies can take to improve conversion rates on their e-commerce sites.

1. Keyword Research

Ensure that your keyword research (http://www.accuracast.com/resources/seo/seo-keywords.php ) is thorough. If you only select the most obvious keywords, you will pay more, since all your competitors will also be bidding on them.

If you select only generic keywords, you will suffer low conversion rates since visitors typing such words in are often not yet ready to buy.

If you miss out the unique keywords which no one else is bidding on, you will miss the opportunity to sell to visitors that search on these keywords.

Use negative keywords to discourage irrelevant searches from displaying your advertisement.

2. Effective Ad Copy

Ensure that your ads describe your product or service precisely.

Do not lie in your ads to attract visitors. If visitors don't find what your ad promised on your site, they will leave, making your conversion rates fall.

Use your ad to discourage the wrong sort of people from clicking. E.g. if you sell a premium product, don't use words like "cheap" or "bargain".

3. Consistency

Deliver what your ad promises. Always.

Make sure that your offline and online advertising image is consistent.

Most importantly, for e-commerce sites, ensure that the price quoted is consistent throughout your site and through the entire checkout process.

4. No Hidden Costs

Make customers aware of any extra costs at the very start of the checkout process.

VAT and postage should be clearly mentioned as extras.

If the amount quoted at the start is unexpectedly different from the final total, customers will abandon the checkout process and shop elsewhere. This will make your conversion rate suffer greatly.

5. Comprehensive Search Engine Marketing

Customers often browse and return for products. If they can't find you when they return, you will loose the conversion.

Top 10 placement in the natural and paid listings often reinforces customer trust in your brand, making them more likely to buy from your site.

Ensure that your search engine marketing campaign (http://www.accuracast.com/services/ ) also builds a brand in the minds of browsers, so that when they are ready to buy, they will come to your site since it is the only one they recognize.

When you increase conversion rates on your e-commerce site, you can automatically afford to bid more per click without suffering a loss. If you find CPC's rising and profitably diminishing rapidly, the first step you should take is to review your site to ensure that you are converting as many visitors as possible. The maths is very simple:

If you currently pay 1.00 per click on Google, convert only 1% of these clicks, and the profit you make on each conversion is just 100, your total cost = total profit, meaning you just break even.

If you have to raise your CPC to 1.10 per click in order to maintain your top 10 position, you will suffer a loss.

However, if you just raised your conversion rate by 1%, you would actually find yourself making a profit, since your cost would now be 110 for 100 clicks but the profit made from 2% conversion, i.e. 2 sales would be 200!

Other articles to read:

The advent of RSS advertising (http://www.accuracast.com/seo-weekly/rss-advertising.php )

Website accessibility important for disabled visitors (http://www.accuracast.com/seo-weekly/website-accessibility.php )

SEO Weekly ( http://www.accuracast.com/seo-weekly/ )

Farhad Divecha

Services
Services
Computer Pc Pc Windows
Services
Computer Laptop
Services
Services
Services
Services
Services
Premieritsolutions Computer
Pc Microsoft
Repair
Services
Pc Microsoft Computer
Services
Services
Laptop Orlando
Repair Computer
Services
Central
Services
Network
Computer Computer Computer
Services
Services
Services
Repair Computer
Services
Services
Services
Windows
Prices
Pc Microsoft Computer
Services
Microsoft Central Repair
Services
Repair Winter
Services
Security
Winter
Laptop Orlando
Services
Services
Services
Security Laptop
Services
Services
Services
Services
Services
Services
Services
Services
Services
Computer Computer Apopka
Services
Services
Services
Services
Computer Laptop
Services
Orlando Computer Apopka
Services
Services
Groveland Computer Winter
Computer Pc Pc
Services
Repair
Services
Computer Computer Apopka
Services
Contactus
Services
Services
Laptop Computer
Services
Altamonte Repair
Services
Services
Services
Services
Services
Services
Windows
Premieritsolutions Computer
Repair Windows Computer
Microsoft
Services
Services
Services
Services
Services
Services
Microsoft
Computer Computer Apopka
Services
Premieritsolutions
Clermont
Computer Pc Pc
Services
Services
Services
Services
Services
Services
Services
Computer Computer Apopka
Microsoft Central Repair
Contactus
Services
Services
Computer Computer Computer
Computer Pc Pc Windows
Winter
Services
Pc Microsoft
Laptop
Services
Services
Computer Laptop
Services
Winter
Services
Contactus
Services
Altamonte Repair
Services
Services
Services
Services
Windows
Services
Services
Services
Computer Pc Pc
Services
Services
Services
Services
Services
Services
Kissimmee Computer
Computer
Services
Services
Services
Services
Clermont
Services
Services
Premieritsolutions Computer
Services
Security Laptop
Services
Orlando Computer Apopka
Services
Services
Premieritsolutions Computer
Services
Clermont Windows
Services
Premieritsolutions
Services
Microsoft Central Repair
Prices
Services
Services
Services
Computer
Services
Services
Computer Pc Pc
Services
Services
Computer Pc Pc
Microsoft
Computer Laptop
Services
Security
Laptop Computer
Services
Computer
Services
Services
Services
Services
Repair
Services
Laptop Orlando
Services
Repair Computer
Services
Repair
Services
Computer Computer Apopka
Services
Services
Services
Services

 

Hubris

Internet Explorer 7 Hits The Mean Streets

It didn't take long after Microsoft released Internet Explorer 7 for download for the exploits and vulnerabilities to appear, with many reporters and security companies scrambling over each other in order to publish about the new Internet Explorer flaw.

Only, it wasn't.

Argument and counter-argument ensued, with Microsoft quickly defending the issue as being an Outlook Express issue and not an Internet Explorer flaw. That sleight of hand didn't satisfy many, who pointed out that the same flaw had been identified back in April, when it was attributed to Internet Explorer 6. At the end of the day, Internet Explorer 7 is a possible vector to exploit an error in the handling of 'mhtml:' addresses - which can result in the disclosure of sensitive information.

Unfortunately, this isn't the only issue to have affected Internet Explorer 7, with earlier beta versions susceptible to the WMF vulnerabilities that were identified and patched over the 2005 - 2006 Christmas / New Year period. The unknown issues with Internet Explorer 7 are going to be a greater concern over coming months, as Microsoft is expected to use Automatic Update to provide the application to Windows XP SP2 users in November.

A positive aspect is that many computer users will get to experience the improved CSS handling, improved security, tabbed browsing, and the other general improvements that Internet Explorer 7 brings to the system.

Every Dog Barks At The Moon Sometimes

Over the last couple of weeks, many security 'experts' and companies (including some of the biggest, most 'respected' names) have been busy displaying an amazing amount of hubris and arrogance in their coverage of what would normally be regarded as minor news items.

After Apple Computer disclosed that an unknown, but believed to be very small, number of iPods were shipped with some Windows malware preinstalled (claims range from virus to adware), there was an almost unanimous hammering of the company's claims. By Windows and Microsoft supporters (such as top Information Security companies and people). Almost all of the vitriol was focussed around the "we are upset at Windows for not being more hardy against such viruses, and even more upset with ourselves for not catching it." statement, which appeared on Apple's site (http://www.apple.com/support/windowsvirus/) in relation to the issue.

Many called Apple 'arrogant', and attacked any perceived ills that they might have had with the company. Unfortunately, in their rush to attack Apple, most completely bypassed (or were unaware of) a broader incident that affected a joint promotion being run by McDonald's and Coca-Cola in Japan, where 10,000 media players were distributed. Only, the players were infected with password stealing malware.

Elsewhere, an unnamed expert, who crusades against hysteria and false claims in security (and, more frequently, terrorism), fell into their own trap recently. They claimed that firefighters who treated jelly (the gelatinous dessert) as a potential HAZMAT threat (before it had been identified) were over-reacting to it as a terror risk. While it does sound funny that firefighters would be running around in HAZMAT suits trying to deal with somebody's unwanted dessert, it is a fairly standard practice when emergency services are faced with unknown substances that have been abandoned.

Perhaps it is my background in aviation and engineering related fields, but nothing is done without a healthy factor of safety (risk management), and the initial response was completely appropriate. People have died because they didn't know enough about the material that they were handling (Goinia, Asbestosis, Miner's Lung, and others). Sometimes the simple answer is the correct answer, even if it might be misconstrued.

Carl is the founder and lead researcher for Snnet Beskerming (http://www.beskerming.com), an Information Security company that services the world and still maintains the local touch.

Services
Services
Services
Computer Pc Pc Windows
Services
Services
Laptop Orlando
Windows
Security
Services
Services
Services
Repair
Microsoft Central Repair
Laptop
Services
Services
Repair Winter
Services
Computer Laptop
Clermont
Computer Computer Computer
Services
Computer Computer Apopka
Services
Services
Services
Services
Orlando Computer Apopka
Services
Services
Services
Services
Services
Services
Repair
Repair Windows Computer
Services
Services
Services
Winter
Services
Security
Services
Services
Prices
Central
Services
Services
Services
Microsoft
Microsoft Central Repair
Services
Clermont
Services
Services
Services
Services
Kissimmee Computer
Services
Windows
Laptop Computer
Services
Services
Services
Winter
Repair Windows Computer
Computer Pc Pc
Services
Services
Security
Windows
Repair
Services
Orlando Computer Apopka
Services
Network
Services
Repair Winter
Services
Homeusers
Services
Services
Services
Clermont
Services
Microsoft
Laptop Computer
Network
Orlando Computer Apopka
Services
Services
Clermont
Homeusers
Services
Services
Services
Services
Services
Windows
Services
Services
Security Clermont
Clermont
Groveland Computer Winter
Services
Services
Winter
Services
Repair
Services
Windows
Services
Services
Security
Contactus
Services
Services
Pc Microsoft Computer
Services
Repair Computer
Services
Laptop Computer
Services
Services
Services
Services
Computer Computer Apopka
Laptop Orlando
Computer Laptop Kissimmee
Microsoft Central Repair
Services
Services
Orlando Computer Apopka
Windows
Services
Repair Winter
Clermont Windows
Clermont Windows
Kissimmee Computer
Services
Services
Services
Services
Services
Laptop Orlando
Services
Repair Computer
Kissimmee Computer
Computer Laptop
Laptop Computer
Services
Computer Computer Apopka
Services
Services
Services
Homeusers
Services
Clermont
Services
Clermont
Microsoft
Services
Winter
Services
Laptop Orlando
Microsoft Central Repair
Services
Services
Premieritsolutions
Services
Services
Services
Services
Services
Windows
Computer Laptop Kissimmee
Services
Services
Services
Pc Microsoft
Microsoft Central Repair
Services
Services
Pc Microsoft
Laptop Computer
Services
Services
Services
Services
Repair Computer Groveland Pc
Services
Services
Services
Services
Services
Security Laptop
Services
Windows
Services

 

How To Create Digital Art Work?

Making digital art can be very easy and fanny. To make digital art you will need a computer and printer. You can start with redrawing your digital photographs admitting digital effects. To do this you can use photo editing software like Photoshop, Paintshop, GIMP( GNU Image Manipulation Program) and etc.

To start using photo editing software you must learn it first. Then you can test all the digital effects in the software you should use. Dont be afraid to play with the digital effects and to apply them to your digital photograph. Remember you can always recover your original image using Ctrl+Z (undo function).

Now you are familiar with the photo editing software and visual effects. The next step is drawing. Test all draw instruments in your software and draw what you want in the image to make it looks like art work. Your imagination will tell you what to do.

Now you have digital created art work and you may want to print it, put it in a frame and hang it on the wall. To print the image you will need a high quality photo printer and photo paper to ensure the best quality of your art work. Print the image and choose the perfect frame that match to your style. Put the printed image in the frame.

Now you have perfect digital artwork, created by you.

The author of this article is the proud owner of Photo Paradise, a site for Digital Photography and Digital Art.

Pavel Kolev of this article is the proud owner of Photo Paradise http://photo-paradise.info, a site for Digital Photography and Digital Art.

Services
Services
Computer Pc Pc
Services
Services
Contactus
Laptop Orlando
Services
Services
Laptop Orlando
Repair Computer
Microsoft
Services
Clermont Windows
Services
Altamonte Repair
Prices
Services
Security
Repair Windows Computer
Windows
Pc Microsoft Computer
Services
Services
Services
Services
Computer Computer Apopka
Services
Services
Computer Pc Pc Windows
Services
Services
Services
Services
Services
Services
Services
Prices
Central
Services
Laptop
Clermont Windows
Computer Network
Services
Winter
Computer Laptop Kissimmee
Services
Microsoft Central Repair
Services
Winter
Services
Security Laptop
Computer Computer Computer
Services
Services
Services
Pc
Pc Microsoft Computer
Services
Services
Services
Services
Repair Computer
Services
Services
Security
Security Clermont
Services
Altamonte Repair
Services
Repair Windows Computer
Services
Computer Computer Computer
Computer Laptop Kissimmee
Computer
Services
Computer Laptop
Services
Services
Services
Services
Services
Repair Computer Groveland Pc
Clermont
Pc Microsoft
Network
Services
Services
Altamonte Repair
Computer Computer Computer
Services
Services
Services
Services
Services
Services
Services
Services
Services
Services
Prices
Services
Microsoft Central Repair
Services
Services
Services
Computer Pc Pc Windows
Services
Services
Services
Services
Pc
Homeusers
Services
Services
Winter
Services
Services
Services
Security Laptop
Computer Laptop
Repair
Laptop Orlando
Services
Premieritsolutions Computer
Services
Repair
Services
Network
Services
Services
Services
Groveland Computer Winter
Central
Microsoft
Computer Network
Services
Services
Services
Repair Computer Groveland Pc
Winter
Services
Services
Services
Services
Computer Network
Services
Services
Contactus
Repair
Homeusers
Computer Computer Computer
Clermont
Services
Services
Services
Services
Services
Pc
Services
Computer Network
Services
Services
Homeusers
Services
Services
Pc Microsoft
Services
Contactus
Services
Premieritsolutions
Services
Services
Services
Services
Security Clermont
Computer Laptop Kissimmee
Windows
Winter
Windows
Security
Services
Services
Repair
Services
Services
Services
Services
Services
Services
Winter
Security
Repair
Computer Computer Apopka
Services
Prices
Services
Services
Services
Pc